If you intend for the web site or program you will be launching to soon become profitable, then you will also PLAN, BUDGET, and PREPARE for your MARKETING effort, well IN ADVANCE!

                         “  I f   I   b u i l d   i t . . .  t h e y   w i l l   c o m e !

In the popular film Field of Dreams, the central theme of the movie was built on the above premise “if I build it they will come”. The leading character, played by actor Kevin Cosner, receives a prophetic revelation and acts upon it. With a vision and acting in good faith, he builds a baseball park in the midst of a mid-western cornfield, far away from the general population. Then, Babe Ruth, Mickey Mantle, and several other deceased ballplayers, return from the dead to play ball here with Cosner's character. It is a great and entertaining, albeit FICTION movie! The moral of the above story, as it relates to building web sites, is "they", your target audience of real, living people interested in what you have to offer will not just arrive at your web site simply because it's there! You will have first done the groundwork to erect a variety of ongoing, online or offline MARKETING STRATEGIES. To be profitable and successful, strategies will be designed to draw visitors to the site by a direct invitation, an enticing advertisement, or via the specific search terms woven into the fabric of your pages.

“ Y O U   G E T  W H A T  Y O U  P A Y   F O R . . . S O   I N V E S T   W I S E L Y !!! ”

The GOOD NEWS is that many of the online marketing strategies available to choose from, are usually a fraction of the cost of using traditional, offline marketing materials, tools, and campaigns. A WORD TO THE WISE: Plan your web site project with MARKETING at the forefront, not merely as an afterthought. Be prepared to brainstorm, discuss, and strategize a solid marketing plan at the very onset of development. Then, most importantly, be prepared to budget and figure in an appropriate amount of time and money for your ongoing marketing efforts. You will be well on your way to making a profit and success from your new online venture!